Noughty

Helps minimise dandruff while soothing and hydrating hair. For sensitive, dry, itchy and dandruff-prone scalps. Soothing avocado and coconut scent. Natural source glycerine is rich in moisture-attracting humectants which pull water into the hair shaft. Put a small amount of conditioner into palms and rub together to spread evenly. Start application from the mid-lengths to ends and leave on hair for 1-2 minutes before rinsing thoroughly from root to tip.

Calms and cleanses dandruff prone, dry and itchy scalps. For sensitive, dry, itchy and dandruff-prone scalps. Soothing avocado and coconut scent. Our anti-irritant, calming and soothing bisabolol is from plants. Sustainable and 50% more effective than the synthetic equivalent. Oatmeal extract is packed with scalp-soothing aventhramides. Activate the shampoo by placing a small amount in hands and rub together with a little water. Massage into hair working from root to tip for a feather-soft lather. Rinse completely from scalp to ends. If you are making the transition from conventional to natural shampoo, it may take up to 8 washes to see the full results. We reccommend using warm to cool water as hot water can irritate the scalp and make it more sensitive.

Banish brassy, yellow and orange tones and add a drench of moisture, with this tone correcting purple conditioner. Blonde, silver and grey hair is left looking brighter, fresher and rejuvenated. The 97% natural formula is enriched with blueberry and blackcurrant, to help keep hair looking and feeling healthy whilst replenishing lost moisture. Put a small amount of conditioner into palms and rub together to spread evenly. Start at the mid-lengths and ends and leave on hair for 1-3 minutes before rinsing thoroughly from root to tip. If this is your first time using a purple conditioner, leave it on for a minute. Everyone’s hair is different, so this gives you a chance to see how it works for your hair. You can always leave it on longer next wash. Rinse completely from scalp to ends.

Seal in moisture & colour the natural way. For colour treated hair. Warming woody, citrus scent. Antioxidant-rich green rooibos extract has significant hair colour protection properties. Put a small amount of conditioner into palms and rub together to spread evenly. Start application from the mid-lengths to ends and leave on hair for 1-2 minutes before rinsing thoroughly from root to tip with cool water.

Gentle cleansing with a thick, lustrous finish. For limp or fine hair. Uplifting passion fruit and hibiscus scent. With fruit rich in magnesium and vitamins C and E, fig extract supports hair moisturisation. Vitamin B5 attracts moisture to plump the shaft, creating volume as well as hydration. Activate the shampoo by placing a small amount in hands and rub together with a little water. Massage into hair working from root to tip for a feather-soft lather. Rinse completely from scalp to ends. If you are making the transition from conventional to natural shampoo, it may take up to 8 washes to see the full results.

Banish brassy, yellow and orange tones with this tone correcting, 97% natural purple shampoo. Blonde, silver and grey hair is left looking brighter, fresher and rejuvenated. Enriched with blueberry and blackcurrant to help keep hair looking and feeling healthy whilst replenishing lost moisture. Activate shampoo by rubbing a small amount of product in hands with a little water then massage into hair working from root to tip. Once lathered and worked through the hair leave on for 1 to 3 minutes. If this is your first time using a purple shampoo or Purple Reign, leave it on for a minute; you can always leave it on longer next wash. Rinse completely from scalp to ends. Repeat if necessary. Purple shampoo is to be used alongside your normal shampoo and usage frequency will depend on how quickly your hair needs a refresh.

Detangle, boost volume and lavish in moisture. For limp or fine hair. Uplifting passion fruit and hibiscus scent. Red grape extract is infamous for its protective antioxidants. Vitamin B5 attracts moisture to plump the shaft, creating volume as well as hydration. Put a small amount of conditioner into palms and rub together to spread evenly. Start application from the mid-lengths to ends and leave on hair for 1-2 minutes before rinsing thoroughly from root to tip with cool water.